Built for every stage of the consumer products lifecycle.
Retail with the consumer has evolved significantly. It is a world of multiple channels and retailer segments competing for consumers in a rapidly shifting landscape. CFGI’s deep consumer products knowledge enables us to address all phases of the lifecycle, from procurement and production through distribution and growth, for both emerging brands and established leaders across 12 subsectors.
Six forces reshaping the consumer products landscape.
Consumer products CFOs are navigating a convergence of structural shifts: AI-enabled personalization, omnichannel expansion, strategic M&A, technological transformation, pricing pressure from consumer fatigue, and cost management demands from tariffs and inflation. These six trends are defining the agenda in 2025.
Focus on the value-based consumer
Leveraging AI to curate personalized experiences. By analyzing user behavior, preferences, and engagement patterns, organizations are creating engaging experiences, implementing loyalty programs and improving accessibility to enhance consumer retention across channels.
Expanding omnichannel capabilities
Companies are driving consumer traffic with more convenient shopping experiences. By enhancing in-home delivery via automation, leveraging shoppable media, and upgrading in-store designs and technologies, companies provide a more expedient shopping experience at every touchpoint.
M&A activity and portfolio expansion
Strategic M&A is reshaping market dynamics as companies look to expand product portfolios with new brands and foster synergies with expanded services. By acquiring new technologies, companies create additional points of consumer engagement within their product portfolio.
Technological transformation
Companies are investing in AI and machine learning to drive demand and gather timely information. The automation of revenue growth management, front office, supply chain, and procurement capabilities generates opportunities to execute strategic decisions quickly and at scale.
Volume-based growth strategies
Companies are adjusting pricing strategies in reaction to consumer fatigue to drive more product purchases. As consumers no longer demonstrate brand loyalty, companies focus more on advertising and discounts to capture discretionary spend across a fragmented competitive landscape.
Cost management initiatives
In anticipation of cost increases driven by tariffs and rising inflation, companies are looking for ways to reduce costs through supply chain diversification, advance inventory purchases, and strategic price increases across product portfolios to minimize the impact on profit margins.
Comprehensive finance and accounting support across the consumer products lifecycle.
CFGI provides extensive industry expertise combined with data-driven, objective, and innovative approaches to the most complex consumer products challenges. Our significant experience working with companies at critical inflection points has informed our approach and instilled a sense of urgency in solving problems.
Office of the CFO Enhancement
- Interim Management & StaffingDeploying CFO services and interim management staff including CFOs, interim accounting managers, SEC reporting directors, controllers, and revenue recognition managers for short-term tasks through long-term finance transformation.
- Digital TransformationEvaluating and enhancing current operating models encompassing shared services, supply chain management, and finance, leveraging RPA and other innovative technologies to optimize efficiency, reduce costs, and foster productivity.
- Financial Planning & AnalysisBuilding and modernizing FP&A functions, from budgeting and forecasting through KPI development and reporting, to support data-driven decision-making across the consumer products business.
- Data & AnalyticsLeveraging data and analytics for informed decisions and operating model advancements in the ever-evolving consumer products landscape.
- Internal AuditConducting thorough internal audits of operational-finance functions, providing management with findings, improvement recommendations, and collaborative roadmaps for resolution.
Transactions & Technical Accounting
- IPO ReadinessNavigating the IPO phase from pre-submission preparations through post-submission, including aftermarket trading support, for both emerging consumer brands and established companies accessing public markets.
- Acquisition SupportComprehensive acquisition and divestiture support including purchase accounting, valuations, integrations, carve-out financial statements, pro-forma statements, held-for-sale accounting, transaction advisory, due diligence, and tax solutions.
- IFRS AdvisoryGuiding companies through the intricate IFRS conversion process, ensuring successful transitions and compliance, with a focus on enhancing systems, processes, and delivering more efficient and meaningful financial information.
- Technical Accounting AssessmentsAddressing complex accounting matters specific to consumer products including revenue recognition, lease accounting, equity compensation, and business combinations throughout all phases of the lifecycle.
- Tax ServicesStrategic tax support across the consumer products lifecycle, including transaction tax, international structures, and ongoing compliance for companies operating across multiple channels and markets.
Twelve consumer products subsectors.
Accountant. Auditor. Technologist. Consultant.
Our cross-functional specialists simultaneously approach every project from the lens of the accountant, auditor, technologist, and consultant. This blend of expertise lets us provide tailored, strategic guidance that yields immediate and lasting business benefits.
A service experience second to none in consumer business.
- Full lifecycle coverageAddressing all phases of the consumer products life cycle, including procurement, production, distribution, and growth, for both emerging and established companies across 12 subsectors.
- Transaction-ready depthExpertise in IPOs, private equity support, valuations, M&A support, and business transformation, with experience supporting companies at every critical inflection point in the lifecycle.
- Cross-functional specialistsPractitioners who approach every project simultaneously from the lens of the accountant, auditor, technologist, and consultant, delivering strategic guidance with immediate and lasting business benefits.
- Disruption as a disciplineDeep knowledge that retail and consumer products survival is a journey of disruption, not a destination, informing an approach that anticipates the next challenge, not just the current one.
- No audit restrictionsCFGI is free from auditor independence restrictions, allowing us to work directly alongside management on the accounting, reporting, and transformation work that auditors cannot own.
Talk to CFGI’s Consumer Products leader.
Ready to bring consumer products expertise to your business?
From IPO readiness and M&A support through digital transformation, interim management, and technical accounting. Same senior consumer products practitioners, across all 12 subsectors.